Phonographik is a strategy and design studio, founded and run by Michael Kerwin in Madison, Wisconsin. While he typically collaborates independently with clients, he is able to call upon other talented minds when larger projects require more resources or other disciplines.
Michael found his creative path when he received his first record album by the band, KISS and a super sweet cowboy t-shirt (see photo) for his 7th birthday. They would be the catalysts for his discovery of composition, color, contrast, metaphor, and melody.
In 2000, one year before graduating college, he started Phonographik to pursue his love of music design, by creating logos, CD packaging, and posters for local bands. He also collaborated for five years with the late, great musical instrument store in Madison, Good ‘n’ Loud Music, designing their advertising collateral. During this time, he even took part in starting up a bi-weekly news and culture tabloid in Madison, called The Wisconsinite.
Today, with over 18 years in the business and experience in advertising, marketing, visual identity, and brand strategy, Michael’s main focus is brand identity design, but he’s always ready to design the next great album cover if given the opportunity. He currently lives, works, and plays music on the east side of Madison with his wife, Amy, and two crazy felines.
It was great working with Michael because he handled the whole process of my image development. Everything from logo design to website, and print materials. He made the process easy, and I love the continuity of all the materials and how they work together. I’ve recieved several compliments on the look of my new business and product.
Jamie Derr, Farmer / Locoil & Farm Fresh Oil
Michael Kerwin was very cool to work with. His knowledge and skills provided the framework for a wide spectrum of options. He knew the language of design and understood what I was looking for better than I did (and I was very detailed). I was comfortable leaving my idea in his hands and giving him the freedom to generate his own creation, which he did very well, saving me several edits and adjustments. The care and passion he has for his work was obvious in the final product. I’d use him again and would highly recommend Phonographik to anyone looking to add that extra professional touch to their product.
Krk Patterson, Author / Demiurge
Michael designed a logo for me, and I can’t tell you how thrilled I am with it! It’s so much cooler than I imagined it would be! He worked with me through a feedback process, where we discussed what he had come up with on a number of occasions in order to be sure he was moving in the right direction. He asked insightful questions in order to understand not only my wishes, but also the “product” that was being represented, which in this case was me.
Verge Manyen, Founder / Resilient Engineering