Glide logo anatomy

Glide

Anatomy of a New Identity

CHALLENGE
To visually communicate the essence of Glide and the game of disc golf in a single logo, then connect that idea across other media into a cohesive look and feel.

SOLUTION
I focused on the most fundamental item needed to play the game–a disc, and more precisely, it’s round shape; the circle then naturally became the foundation for everything. I also chose a clean and hip color palette that will find its way onto apparel, discs, and the shop’s interior in the coming months, which I’ll show examples of here, as each are produced.

PROJECT SCOPE
Brand Identity Design

PROJECT PARTS
Logo & Icon
Signage
Disc stamps
Mini disc can tops
Gift Card (coming soon!)
Shirts & hats (coming soon!)
Business cards (coming soon!)
Interior design (coming soon!)
Tent & banners (coming soon!)

Glide mini disc can tops