Phonographik Design Studio – Glide logo on store wall

Glide

CHALLENGE
To visually communicate the essence of Glide and the game of disc golf in a single logo, then connect that idea across other touchpoints, establishing a cohesive look and feel.

SOLUTION
I focused on the most fundamental item needed to play the game–a disc; and more precisely, it’s round shape. The circle then naturally became the foundation for everything. I also chose a clean, hip, and contrasting color palette (bold red, dark gray, and powder blue) that works with any outfit, from sweatpants to evening gown.

PROJECT SCOPE
Identity Design
Print

PROJECT PARTS
Logo & Icon
Signage
Disc stamps
Mini disc can tops
Interior design
Gift Card
Stickers
Business cards
Shirts & hats (coming soon!)
Tent & banners (coming soon!)

Phonographik Design Studio – Glide logo anatomy
Phonographik Design Studio – Glide icon sticker on boat. Photo by Andrew Scully

Sticker on boat photo by Andrew Scully

Brand Identity and business card for Glide Disc Golf by Phonographik Design Studio
Phonographik Design Studio – Glide disc stamps
Phonographik Design Studio – Glide logo decal on front door
Phonographik Design Studio – Glide mini disc can tops
Phonographik Design Studio – Glide G icon
Phonographik Design Studio – Glide G icon on store wall
Phonographik Design Studio – Glide logo disc golf stamps
Phonographik Design Studio – Glide gift card and holder