Here in Wisconsin, the game of disc golf is extremely popular and played year-round, regardless of a little ice or snow. And just like those hearty winter players, Glide is also serious about disc golf. Because of that, they are one of the most popular and respected disc golf retail stores in this northern state. But more than just retail, Glide is also viewed as an excellent source for information on product quality, playing techniques, and Wisconsin course schedules and events. They recently celebrated their 10th anniversary, and in anticipation of that, decided to step up their visual game with a new identity.
The new look reflects Glide’s personality and approach to business: modern, flexible, adaptable, and fun. Above all, it has substance because it is rooted in real connections and solutions to Glide’s values, goals, and especially the game of disc golf.
The retail space was also freshened up with new paint, matching the new color palette. And the logo was hand-painted on two of the walls, along with new vinyl door graphics.