A CLIMATE-PROOF IDENTITY

Here in Wisconsin, the game of disc golf is extremely popular and played year-round, regardless of a little ice or snow. And just like those hearty winter players, Glide is also serious about disc golf. Because of that, they are one of the most popular and respected disc golf retail stores in this northern state. But more than just retail, Glide is also viewed as an excellent source for information on product quality, playing techniques, and Wisconsin course schedules and events. They recently celebrated their 10th anniversary, and in anticipation of that, decided to step up their visual game with a new identity.
The new look reflects Glide’s personality and approach to business: modern, flexible, adaptable, and fun. Above all, it has substance because it is rooted in real connections and solutions to Glide’s values, goals, and especially the game of disc golf.
Phonographik Design Studio – Glide logo anatomy
Brand Identity and business card for Glide Disc Golf by Phonographik Design Studio
Phonographik Design Studio – Glide logo decal on front door
The retail space was also freshened up with new paint, matching the new color palette. And the logo was hand-painted on two of the walls, along with new vinyl door graphics.
Phonographik Design Studio – Glide G icon on store wall
Phonographik Design Studio – Glide logo on store wall
Phonographik Design Studio – Glide disc stamp
Phonographik Design Studio – Glide G icon
Phonographik Design Studio – Glide Series disc stamp
Phonographik Design Studio – Glide Series 2018 disc stamp
Phonographik Design Studio – Glide disc stamp
Phonographik Design Studio – Glide disc stamp
Phonographik Design Studio – Glide disc stamp
Phonographik Design Studio – Glide Series 2017 official disc stamp
Phonographik Design Studio – Glide Series 2017 official disc stamp