For the Love of Good Music

Ladies Must Swing / Identity Design

LMS is a 19 piece, all-female big band from Madison, WI. They play jazz hits from the 1940s–1960s, so they like to keep a vintage feel throughout their identity. So I set out to create a logo, a variety of icons, a new website, and an enewsletter template.

The look was inspired by Blue Note Records design and vintage Wisconsin supper clubs. A simple color scheme (black, blue, and off white/yellows) conveys the nostalgic feeling of those places. The website utilizes WordPress, and is also fully-responsive across all media devices (mobile phones, iPads, desktops, etc.). An enewsletter (Mailchimp) template was also created with the same look and feel of the website.

Ladies Must Swing logo
Ladies Must Swing logo
Ladies Must Swing logo
Ladies Must Swing star icons