Locoil & Farm Fresh Oil

CHALLENGE
Locoil produces Farm Fresh Canola Oil on a family farm just outside of Madison, Wisconsin. They needed a new visual identity to sell their product, and a way to differentiate it from the other brands.

SOLUTION
This packaging was designed not just to be recognized on the shelf, but so that it also looks good on the kitchen counter. So we drew inspiration from the aesthetics of vintage medicine and food ingredient bottles, as well as the 4th generation farmstead where the oil is produced. Infographics were also created to illustrate Locoil’s “sustainable loop”. Finally, the color palette is derived from the various forms of the main ingredient, as it is grown and processed.

PROJECT SCOPE
Identity Design
Messaging
Packaging
Digital
Print

PROJECT PARTS
Company logo
Product logo
Product labeling
Website
Social graphics
Brochure & Flyers
Business Card
Infographic illustrations

Phonographik Design Studio – Farm Fresh Canola oil bottle and collar bib
Phonographik Design Studio – Farm Fresh Canola oil bottle and collar bib

This bottle is unique in that it uses a pump to deliver the oil inside of a pour, so a custom die-cut collar “bib” was created to be used as a drip catch and more advertising space. The labels are also slightly transparent, giving the green color an almost gold appearance when placed over a full bottle, accentuating the natural oil color.

Credits: Jamie Derr, Body copy, bottle and dispenser type / Aljan Packaging, Printing

Phonographik Design Studio – Farm Fresh Canola oil label
Farm Fresh Canola oil nutritional label
Phonographik Design Studio – Locoil logo anatomy
Brand Identity for Locoil & Farm Fresh Oil
Phonographik Design Studio – Locoil website on laptop
Phonographik Design Studio – Locoil website on iPad
Farm Fresh Canola oil brochure
Phonographik Design Studio – Farm Fresh Canola oil brochure
Phonographik Design Studio – infographic – Locoil hand-crafted in Wisconsin drop
Phonographik Design Studio – Locoil alternative mark
Phonographik Design Studio – Locoil oil drop icon
Phonographik Design Studio – infographic – Locoil recycle drop
Phonographik Design Studio – Farm Fresh Canola Oil website graphic