Jamie, a farmer, had a vision: to grow, harvest, and recycle sustainable, non-gmo canola oil on his own land. Then sell handmade batches of that oil to customers who care about quality, local ingredients. So on the family farm just outside of Madison, Wisconsin, he got started.
He created Locoil as the parent company, which produces the oil, and Farm Fresh Canola Oil, for the product itself; both needed visual identities. Then we met to discuss our strategy for bringing these brands to life.
The direction for the new identities was driven by the 4th generation farmstead where the oil is produced–the entire process of making the oil, happens right on the farm. Infographics were created to illustrate this “sustainable loop”. The color palette is derived from the various forms of the main ingredient as it is grown and processed, as well as grandma’s vintage apron.