A SUSTAINABLE IDENTITY IN TWO PARTS

Jamie, a farmer, had a vision: to grow, harvest, and recycle sustainable, non-gmo canola oil on his own land. Then sell handmade batches of that oil to customers who care about quality, local ingredients. So on the family farm just outside of Madison, Wisconsin, he got started.
He created Locoil as the parent company, which produces the oil, and Farm Fresh Canola Oil, for the product itself; both needed visual identities. Then we met to discuss our strategy for bringing these brands to life.
The direction for the new identities was driven by the 4th generation farmstead where the oil is produced–the entire process of making the oil, happens right on the farm. Infographics were created to illustrate this “sustainable loop”. The color palette is derived from the various forms of the main ingredient as it is grown and processed, as well as grandma’s vintage apron.
Phonographik Design Studio – Locoil logo anatomy
Brand Identity for Locoil & Farm Fresh Oil
Phonographik Design Studio – Farm Fresh Canola oil label
Farm Fresh Canola oil nutritional label
Farm Fresh Canola oil brochure
Phonographik Design Studio – Farm Fresh Canola oil brochure
Phonographik Design Studio – Locoil website on laptop
Phonographik Design Studio – Locoil website on iPad
Phonographik Design Studio – Locoil alternative mark
Phonographik Design Studio – infographic – Locoil hand-crafted in Wisconsin drop
Phonographik Design Studio – Locoil oil drop icon
Phonographik Design Studio – Farm Fresh Canola Oil website graphic