A Natural Alternative
Locoil / Business Identity
Locoil is a family-owned, farm-based business just outside of Madison, WI, producing small-batch organic canola oil. They needed a new identity to promote and sell their product. The solution was to create a vintage-yet-modern style based on grandma’s kitchen window curtains; the color scheme is derived from the product itself; custom icons are used in infographic style to show Locoil’s “sustainable loop” development process.