The goal of this project was to communicate this nonprofit’s mission (to promote primate welfare and retirement), in a fun and simple manner. This is conveyed through a logo, website, business cards, and trading cards that utilize simple graphics, and a children’s book-like feel. Illustration was used to represent the new home of Primates Incorporated—a beautiful rural area in northern Wisconsin, and a stark contrast to the environment future primates currently live.
The website is built on the WordPress content management system for solid core structure and ease of use for updating info. It is also fully responsive, so it works across all media devices.The trading cards, like the business cards, are a fun way to promote the business, but also have an additional benefit of highlighting primate retirement success stories.