WRR is an animal sanctuary located in Kendalia, Texas. The challenge for this project was to create a better user experience through its online presence—creating a more direct and simplified interface for submitting donations.
The solution was to build a fully customized, responsive website using WordPress as a content management system. Large, color photos of the sanctuaries animals are used throughout all printed and digital materials, focusing on their eyes as a window to the soul, portraying a sense of urgency and empathy. The logo design is based on the first animal ever rescued by WRR, a bobcat.