A Wild Identity
Wildlife Rescue & Rehabilitation / Identity Design
WRR is an animal sanctuary with locations in Kendalia and San Antonio, Texas. The goal for this project was to bring clarity and organization to their look and message. Secondly, to create a better user experience through its online presence—creating a more direct way for people to donate towards their cause. The solution was to use large, color photos of the sanctuaries animals throughout all printed and digital materials, focusing on their eyes, portraying a sense of urgency and empathy.