A CLASSY IDENTITY

Ladies Must Swing is a nineteen piece, all-female big band from Madison, Wisconsin that performs jazz hits from the 1940s–1960s. They needed to freshen up their look and update their digital platforms, so we got work. Based on the band’s musical style and fan demographic, a vintage look felt appropriate. So inspiration was taken from Blue Note Records album cover design and vintage Wisconsin supper clubs.

Ladies Must Swing website
A logo mark for Ladies Must Swing, a 19 piece, all-female big band, created by Phonographik Design Studio
official logo for Ladies Must Swing, a 19 piece, all-female big band, created by Phonographik Design Studio
A logo mark for Ladies Must Swing, a 19 piece, all-female big band, created by Phonographik Design Studio

A simple color scheme of black, blue, and off whites, convey the nostalgic feeling of those times and places. The website is built on the WordPress CMS platform and is fully-responsive across mobile and desktop media devices. An enewsletter template was also created with the same look and feel of the website.

Phonographik Design Studio – Ladies Must Swing enewsletter
Ladies Must Swing star icons