WHO, WHAT, WHY

I’m not an agency or a freelancer. I’m the sweet spot in between.

Hi, my name is Michael Kerwin and I am an independent Brand Strategist and Identity Designer in Madison, Wisconsin. I have over 20 years of experience as a designer, developer, and director in the advertising and marketing field, and am fluent in both digital and print media platforms. My experience and abilities are competitive with most agencies. And since I work independently, I can offer lower rates and more access.

Strategy first. Design second. Groovier results.

My goal is to help startups, small businesses, and entrepreneurs become successful brands by connecting their needs with their customers through business strategy and identity design. So whether you’re seeking to launch, reposition, or scale your business, I can help you meet and exceed your business goals, not merely look pretty.

CAPABILITIES

Brand Strategy
Brand Positioning
Research
Messaging
Content Management
Logos
Identity Systems
Style Guides
Marketing Collateral
Infographics
Product Packaging
Wordpress Websites
Mailchimp Email Marketing
Integrated Campaign Design
Illustration
REQUEST A QUOTE