ABOUT - Phonographik

MUCH MORE THAN PRETTY PICTURES

Phonographik is a customized creative services firm in Madison, Wisconsin. We use broad experience to narrowly focus on creative business strategy and identity design, in order to help small businesses discover, align, and design their true identity.

We strongly believe that branding is the process of discovery, not an act of creation. Therefore, we do not create “brands”, because true brands only reside in the minds of customers. Instead, we seek to influence those perceptions through deep understanding, accurate positioning, and cohesive identity design.

Wisconsin state symbol with Phonographik symbol

Broad Experience. Narrow Focus.

Every project starts with Discovery to inform the best design solutions.

CREATIVE STRATEGY

DISCOVERY

POSITIONING

NAMING

MESSAGING

IDENTITY DESIGN

LOGOS / SYMBOLS / COLORS

WEBSITES

PACKAGING

PRINT

Michael Kerwin, Owner and Principal of Phonographik

MISSION POSSIBLE

Michael Kerwin is the owner and Principal of Phonographik. For over 20 years he’s been helping new and evolving small businesses across the United States discover their identity and influence their brand through creative strategies and design solutions that help them identify, differentiate, and communicate in the marketplace.