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Phonographik is a customized creative services firm in Madison, Wisconsin. We use broad experience to narrowly focus on creative business strategy and identity design, in order to help small businesses discover, align, and design their true identity.
We strongly believe that branding is the process of discovery, not an act of creation. Therefore, we do not create “brands”, because true brands only reside in the minds of customers. Instead, we seek to influence those perceptions through deep understanding, accurate positioning, and cohesive identity design.