My name is Michael Kerwin and I am an independent Brand Strategist and Identity Designer based in Madison, Wisconsin. I have over 20 years of experience collaborating with a wide range of businesses across the United States, through advertising, marketing, identity, digital and print design. My abilities are competitive with most agencies. And because I work independently, I’m able to offer lower costs, more access, and work remotely, if needed.

I seek to work with those passionate about growing their brand identity, but are not quite sure how to get from A to Z. Identity needs and challenges can be complex, so my involvement from opening discovery through design to final deliverables is important, as well as being allowed to follow my process, in order to ensure consistency and quality. So whether you’re seeking to launch, scale, or reposition your business, I can help you meet and exceed your creative business goals with substance and clarity, not merely look pretty.