Hi, my name is Michael Kerwin. I am an independent brand identity designer and the owner of Phonographik Design Studio. With over 18 years of experience as a designer, developer, and director, my special power is helping startups, small businesses, and entrepreneurs discover and reposition their business through creative strategy and visual design, in order to create better brand awareness, build trust, and bring more success. I am passionately creative, strategically organized, and intensely loyal.

The consistency of my work is based on the strength of my process.


1.Discover 2.Distill 3.Design 4.Deliver

I begin every project by developing a clear strategy, following a consistent process, and understanding goals. This allows us to uncover unique and genuine facts and stories about your business and customers, and lets me craft objective visuals and messaging with substance and clarity that will meet and exceed your business goals, not merely look pretty. Strategy first. Design second. Groovier results.

Brand Strategy
Brand Positioning
Content Management

Identity Systems
Style Guides
Marketing Collateral

Product Packaging
Wordpress Websites
Mailchimp Email Marketing
Integrated Campaign Design


Because every business has their own unique needs and challenges, all costs are custom and estimated on the level of our engagement, complexity of the project, timeframes, and how and where the completed work is used.
I will always be clear about the total cost of a project before it starts, and it is my policy to not begin to solve my client’s problems before we are in agreement.
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Honest-to-Goodness Gossip

It was great working with Michael because he handled the whole process of my image development. Everything from logo design to website, and print materials. He made the process easy, and I love the continuity of all the materials and how they work together. I've recieved several compliments on the look of my new business and product.

Jamie DerrFarmer / Locoil & Farm Fresh Oil

Michael Kerwin was very cool to work with. His knowledge and skills provided the framework for a wide spectrum of options. He knew the language of design and understood what I was looking for better than I did (and I was very detailed). I was comfortable leaving my idea in his hands and giving him the freedom to generate his own creation, which he did very well, saving me several edits and adjustments. The care and passion he has for his work was obvious in the final product. I’d use him again and would highly recommend Phonographik to anyone looking to add that extra professional touch to their product.

Krk PattersonAuthor / Demiurge

Michael designed a logo for me, and I can't tell you how thrilled I am with it! It's so much cooler than I imagined it would be! He worked with me through a feedback process, where we discussed what he had come up with on a number of occasions in order to be sure he was moving in the right direction. He asked insightful questions in order to understand not only my wishes, but also the "product" that was being represented, which in this case was me.

Verge ManyenFounder / Resilient Engineering

Primates Incorporated has received countless compliments on our website and marketing materials which has helped us effectively increase awareness about retiring monkeys from research facilities. Thanks Phonographik Design Studio!

Amy KerwinExecutive Director / Primates Incorporated