I’m not an agency or a freelancer. I’m the sweet spot in between.
Hi, my name is Michael Kerwin and I am an independent Brand Strategist and Identity Designer based in Madison, Wisconsin. I have over 20 years of experience collaborating with a wide range of businesses across the United States, through advertising, marketing, identity, digital and print design. My abilities are competitive with most agencies. And because I work independently, I’m able to offer lower costs, more access, and work remotely, if needed.
Strategy first. Design second. Groovier results.
I seek to work with those passionate about growing their brand identity, but are not quite sure how to get from point A to B. The challenges I solve can be complex, so my involvement from opening discovery through design to final deliverables, and being allowed to follow my process is important to ensuring consistency and positive results. So whether you’re seeking to launch, scale, or reposition your business, I can help you meet and exceed your creative business goals with substance and clarity, not merely look pretty.
If you’ve already solved your challenge and simply needs a vendor to execute the design, that’s awesome, but I’m probably not your guy because I take a more holistic approach to creative business needs; a freelance designer or desktop publisher may be a better fit in that situation.
FEATURES & CAPABILITIES
Comprehensive creative solutions to identify, differentiate, and communicate your business in the marketplace.
Strategy
Brand/Customer Discovery
Market/Competitor Discovery
Naming & Messaging
Integrated Campaigns
Identity Design
Logos / Identity Systems
Style Guides
Product Packaging
Marketing Collateral
Digital Design & Development
WordPress Websites
Mailchimp Email Marketing
Social/Website Integration
Hosting/Server/Email Setup
BENEFITS & RESULTS
Ready to launch, scale, or reposition your business? Maybe your current look and message is tired and uninspiring? Here are some benefits of building a better brand identity with Phonographik.
Clarity
When you know who you’re talking to, it’s much easier knowing what to say and how to say it.
Contrast
Understanding who you really are creates value and sets you apart from competitors.
Quality
Solving business and customer needs before personal tastes creates more authentic, quality content.
Sustainability
Strategic, objective solutions make navigating the future of your business more sustainable.
Cohesiveness
When the look, tone, and message are in harmony, that’s cohesive and groovy.
Trust
Consistency in look, tone, and message fosters memorability and trust.