Strategy First. Design Second.

Having a strategy is integral to developing your visual identity and growing your brand because it informs necessity and removes subjectivity. It objectively defines the project direction and solutions to help you reach and exceed your goals. Without strategy, the end result is most likely shaped by educated guesses, personal tastes, or culture trends. So while it may look pretty, it will lack depth and clarity.

Strategy also helps us understand your business’s values and personality, its position in the marketplace, and most importantly, your customers. Because when we focus on who really needs you, we are able to simplify, clarify, and build a sustainable foundation of authenticity and trust.

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Features and Capabilities

Strategy

Research/Discovery
Positioning
Naming & Messaging
Integrated Campaigns
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Design

Brand Identity
Wordpress Websites
Product Packaging
Print Collateral
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Every problem Phonographik solves is first rooted in strategy to guarantee objective solutions. If you’ve already solved your challenge and simply need execution, a freelance designer or desktop publisher may be a better fit.

Benefits and Results

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Work with Phonographik and attain:

Alignment / Clarity

When you know who you are, where you fit, and who you’re talking to, it’s much easier knowing what to say and do.

Contrast

Understanding who you really are creates value and sets you apart from competitors.

Quality

I guarantee quality based on my experience, passion for my craft, and always following a well defined process.

Sustainability

Strategic, objective solutions make navigating the future of your business more sustainable.

Cohesiveness

When the look, tone, and message are in harmony, that’s cohesive and groovy.

Trust

Consistency in look, tone, and message fosters memorability and trust.