Strategy First. Design Second.

A solid strategy is integral to developing your visual identity and growing your brand because it informs necessity and removes subjectivity. It objectively defines the project direction and solution to help you reach and exceed your goals.

Strategy also helps us discover your business’s personality, its position in the marketplace, and most importantly, your customers. Because when you’re just talking to everyone, you’re really talking to no one. So when we understand and empathize with those who actually need your product or service, we’ll find genuine alignment and real solutions.

Without strategy, the end result is most likely shaped by educated guesses, personal tastes, or culture trends. So while it may look pretty, it will lack depth and clarity. Understanding your business and market, creates a foundation of sustainability and fosters empathy, authenticity, and trust.

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Features and Capabilities

Strategy

Business/Market Discovery
Positioning
Naming & Messaging
Integrated Campaigns

Execution

Identity (logos, color, style guide, etc.)
Product Packaging
Wordpress Websites
Print Collateral

Every problem Phonographik solves is first rooted in strategy to guarantee objective solutions. If you’ve already solved your challenge and simply need execution, a freelance designer or desktop publisher may be a better fit. But if you’re seeking to understand your Why as much as your What,

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Benefits and Results

Working with Phonographik creates:
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Alignment / Clarity

When you know who you are, where you fit, and who you’re talking to, it’s much easier knowing what to say and do.

Contrast

Understanding who you really are creates value and sets you apart from competitors.

Quality

Solving business and customer needs before personal tastes creates more authentic, quality content.

Sustainability

Strategic, objective solutions make navigating the future of your business more sustainable.

Cohesiveness

When the look, tone, and message are in harmony, that’s cohesive and groovy.

Trust

Consistency in look, tone, and message fosters memorability and trust.