ALIGNMENT = GROOVE

Venn diagram for the Who, what, and why of Phonographik

I’m not an agency or a freelancer. I’m the sweet spot in between.

Hi, my name is Michael Kerwin and I am an independent Brand Strategist and Identity Designer based in Madison, Wisconsin. I have over 20 years of experience collaborating with a wide range of businesses across the United States, through advertising, marketing, identity, digital and print design. My abilities are competitive with most agencies. And because I work independently, I’m able to offer lower costs, more access, and work remotely, if needed.

Strategy first. Design second. Groovier results.

I seek to work with those passionate about growing their brand identity, but are not quite sure how to get from point A to B. The challenges I solve can be complex, so my involvement from opening discovery through design to final deliverables, and being allowed to follow my process is important to ensuring consistency and positive results. So whether you’re seeking to launch, scale, or reposition your business, I can help you meet and exceed your creative business goals with substance and clarity, not merely look pretty.

If you’ve already solved your challenge and simply needs a vendor to execute the design, that’s awesome, but I’m probably not your guy because I take a more holistic approach to creative business needs; a freelance designer or desktop publisher may be a better fit in that situation.

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FEATURES & CAPABILITIES

Comprehensive creative solutions to identify, differentiate, and communicate your business in the marketplace.

Strategy

Brand/Customer Discovery
Market/Competitor Discovery
Naming & Messaging
Integrated Campaigns

Identity Design

Logos / Identity Systems
Style Guides
Product Packaging
Marketing Collateral

Digital Design & Development

WordPress Websites
Mailchimp Email Marketing
Social/Website Integration
Hosting/Server/Email Setup
REQUEST A QUOTE
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BENEFITS & RESULTS

Ready to launch, scale, or reposition your business? Maybe your current look and message is tired and uninspiring? Here are some benefits of building a better brand identity with Phonographik.

Clarity

When you know who you’re talking to, it’s much easier knowing what to say and how to say it.

Contrast

Understanding who you really are creates value and sets you apart from competitors.

Quality

Solving business and customer needs before personal tastes creates more authentic, quality content.

Sustainability

Strategic, objective solutions make navigating the future of your business more sustainable.

Cohesiveness

When the look, tone, and message are in harmony, that’s cohesive and groovy.

Trust

Consistency in look, tone, and message fosters memorability and trust.