Duluth Trading Co. / Mount Horeb, Wisconsin
When Duluth Trading Co. acquired a new retail location in Port Washington, WI., it came with a small diner/coffee shop which they decided to keep in operation and update with the Duluth identity. As part of the update, I was asked to help reposition the visual look of the coffee packaging, which was renamed “Duluth Tradesman’s Blend”. What follows are three different labels, a point of purchase sign, and messaging.