Infographic of strategy and design combination

Strategy Informs Design

Every creative business challenge begins with strategy because it solves three important things: first, it’s a plan to get you from where you are now (your challenge), to where you want to be (your goal); second, it’s a path to accurately positioning your business in the marketplace by discovering and aligning your expertise, values, culture, customers, and market; third, it objectively informs the substance and direction of the design through facts and unique, true stories. No guessing.

Venn diagram of Phonographik's strategy process

Strategy Solutions

  • Business Discovery
  • Customer Discovery
  • Market Discovery
  • Positioning
  • Naming (business, product)

Design Follows Strategy

True brands cannot be dictated or designed. But brand perception can be greatly influenced through tactics like identity systems, websites, marketing, and advertising. And when these tactics are informed by objective, organized facts, not educated guesses, they create a solid yet flexible foundation for sustainable brand growth.

Venn diagram of Phonographik's design process

Design Solutions

  • Brand Identity (logos, color, type, etc.)
  • Style Guides
  • Messaging
  • Websites (UX, UI, WordPress, ecommerce)
  • Packaging
  • Print Collateral
  • Signage, Wayfinding