L.A. Byrd & the Byrd Brothers needed a convenient way to promote themselves in person, and to book shows. A DVD case turned out to be the perfect format. It contains a folded insert with band biography, an audio CD of song samples, and a mini band photo. A print ad was created to promote upcoming shows in Montana, and four different posters (with various combinations of band members) were also created for when some members are not available.
Credits: Jason Schultz: Writer; Nick Berard: photography, photo direction