Jamie, a farmer, had a vision: to grow, harvest, and recycle sustainable, non-gmo canola oil. Then sell handmade batches of it to customers who care about quality, sustainability, and local ingredients. So on the family farm he got started, creating Farm Fresh Canola Oil. A visual identity, product packaging, website, and marketing materials were created to help Jamie reach his momentous goals.
Inspiration for the new brand identity was driven by the owner’s fourth generation farmstead, where the the entire process of making the oil happens.
The color palette was inspired by the the main ingredient, Canola, as it is grown and processed. Icons and patterns were inspired by grandma’s vintage apron, and infographics were created to illustrate the “sustainable loop” oil production process.