Locoil / Marshall, WI

Jamie, a farmer, had a vision: to grow, harvest, and recycle sustainable, non-gmo canola oil. Then sell handmade batches of it to customers who care about quality, sustainability, and local ingredients. So on the family farm he got started, creating Farm Fresh Canola Oil. A visual identity, product packaging, website, and marketing materials were created to help Jamie reach his momentous goals.
Locoil website on laptop
Locoil website on iPad

Inspiration for the new brand identity was driven by the owner’s fourth generation farmstead, where the the entire process of making the oil happens.

Phonographik Design Studio – Farm Fresh Canola oil bottle and collar bib
Farm Fresh Canola oil bottle and collar bib
Locoil color palette

The color palette was inspired by the the main ingredient, Canola, as it is grown and processed. Icons and patterns were inspired by grandma’s vintage apron, and infographics were created to illustrate the “sustainable loop” oil production process.

locoil category title
locoil's five step sustainable loop method, shown through infographics created by Phonographik Design Studio and copy written by the owner of Locoil.
Hand-crafted in Wisconsin icon for Farm Fresh Canola Oil painted on an old barn wall
Brochure design by Phonographik for Farm Fresh Canola Oil and Locoil.
Brochure design by Phonographik for Farm Fresh Canola Oil and Locoil.
Brochure design close up by Phonographik for Farm Fresh Canola Oil and Locoil.
Brochure design close up by Phonographik for Farm Fresh Canola Oil and Locoil.
Farm Fresh Canola Oil website graphic