LOCOIL / FARM FRESH CANOLA OIL

Jamie, a farmer, had a vision: to grow, harvest, and recycle sustainable, non-gmo canola oil on his own land. Then sell handmade batches of that oil to customers who care about quality, local ingredients. So on the family farm just outside of Madison, Wisconsin, he got started. Locoil was formed as the parent company, which produces the oil, and Farm Fresh Canola Oil is the product itself; both needed visual identities.
Locoil logo anatomy
Locoil website on laptop
Locoil website on iPad

Inspiration for the new identities was driven by the 4th generation farmstead where the oil is produced–the entire process of making the oil happens right on the farm.

Phonographik Design Studio – Farm Fresh Canola oil bottle and collar bib
Farm Fresh Canola oil bottle and collar bib
Locoil color palette
The color palette is derived from the various forms of the main ingredient as it is grown and processed. Icons and patterns were inspired by grandma’s vintage apron, and infographics were created to illustrate the “sustainable loop” process of creating the oil.
locoil category title
locoil's five step sustainable loop method, shown through infographics created by Phonographik Design Studio and copy written by the owner of Locoil.
Hand-crafted in Wisconsin icon for Farm Fresh Canola Oil painted on an old barn wall
Brochure design by Phonographik for Farm Fresh Canola Oil and Locoil.
Brochure design by Phonographik for Farm Fresh Canola Oil and Locoil.
Brochure design close up by Phonographik for Farm Fresh Canola Oil and Locoil.
Brochure design close up by Phonographik for Farm Fresh Canola Oil and Locoil.
Farm Fresh Canola Oil website graphic