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Locoil / Farm Fresh Canola Oil
LOCOIL / FARM FRESH CANOLA OIL
Jamie, a farmer, had a vision: to grow, harvest, and recycle sustainable, non-gmo canola oil on his own land. Then sell handmade batches of that oil to customers who care about quality, local ingredients. So on the family farm just outside of Madison, Wisconsin, he got started. Locoil was formed as the parent company, which produces the oil, and Farm Fresh Canola Oil is the product itself; both needed visual identities.
Inspiration for the new identities was driven by the 4th generation farmstead where the oil is produced–the entire process of making the oil happens right on the farm.
The color palette is derived from the various forms of the main ingredient as it is grown and processed. Icons and patterns were inspired by grandma’s vintage apron, and infographics were created to illustrate the “sustainable loop” process of creating the oil.
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