Primates Incorporated / Westfield, WI

Their mission: to improve the quality of life for monkeys by retiring them from research facilities, private ownerships, and the entertainment industry. Therefore, they have built an indoor/outdoor sanctuary near Westfield, Wisconsin, and were in need of a new visual identity and website to promote their cause, educate the public, and raise funds.
Primates Incorporated logo anatomy
Primates Incorporated color palette