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Wildlife Rescue & Rehabilitation
WILDLIFE RESCUE & REHABILITATION
WRR is located in the heart of hill country between Austin and San Antonio, Texas, and is one of the largest animal sanctuaries in the U.S. They needed to update their visual identity and also deliver a better user experience to supporters through their online presence.
The solution was to build a fully customized, responsive website using WordPress as a content management system. To connect on an emotional level, large, color photos of the sanctuaries animals are used throughout all printed and digital materials, focusing on their eyes to invoke a sense of urgency and empathy. The logo design is based on the first animal ever rescued by WRR, a bobcat. Stock animal silhouettes were also used to highlight categories and content.
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